Cobra is trying to tap into the stay-at-home trend by encouraging supermarkets to cross promote its beer with Indian ready meals.

The brand has linked up with Morrisons and has further activity planned with other retailers.

Sales were benefiting from an increase in dining at home, Cobra said, citing Nielsen data that showed six-month growth was up 33% for 4x330ml packs.

"Cobra will be looking at opportunities to activate added-value promotions with Indian meal deals throughout 2009," a spokesman said.