Advantage Survey shows supplier shortfalls but retail misses too

Sainsbury's retail media

There will doubtless be great interest in the list of category and competency winners, but it’s the assessment of supplier capabilities in the broader sense that is of most value

We have published the results from the annual Advantage Buyer Survey for the first time. This highly respected benchmark assesses the performances of fmcg suppliers based on the opinions of over 2,000 retail buyers. And there will doubtless be great interest in the list of category and competency winners, of which, to me, the surprise package is the performance of BiC.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW