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Digital DRS is the key to unlocking a true circular economy
By Alice Rackley2025-08-14T11:17:00
Pressure is mounting on brands and retailers to do more than just claim their packaging is recyclable – they now have to prove it, says Alice Rackley, CEO at Polytag
The UK is facing a defining moment in its journey toward a circular economy. From extended producer responsibility (EPR) and shifting recyclability assessment methodology (RAM) standards, to the long-anticipated deposit return scheme (DRS), the legislative landscape of fmcg packaging is evolving rapidly.
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