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Does Morrisons’ new price promise mean Aldi Price Match is dead?
By Stephen Jones2026-08-24T15:30:00
From today, Morrisons pledged to price match or be cheaper than Sainsbury’s, Tesco, Asda, Aldi and Lidl across 500 core grocery lines
Morrisons’ new ‘Unbeatable Prices’ promise is more than just an ambitious campaign: it is a significant move in the supermarket price wars.
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