Food businesses must be held accountable for u-turns and broken promises

broken plate drop food pasta dinner

Hiding missed targets or silently reversing course harms long-term credibility and risks losing public trust, says Dan Crossley, executive director, Food Ethics Council

When the government performs a u-turn on policy, critics denounce them as indecisive or weak, while defenders argue that adapting to new evidence or changing public priorities is a mark of strong, responsive leadership. But when it comes to food businesses, the scrutiny isn’t nearly as fierce – and that needs to change.

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