Has high protein ‘jumped the shark’ with Lidl’s new meat range?

Lidl high-protein meat range

Is it the latest sign we have reached peak protein? Or is there a genuine case for Lidl’s ‘high-protein meat range’?

Meat is already among the highest-protein foods available, so the phrase ‘high-protein meat’ seems a tautology, like ‘banana-rich bananas’.

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