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Honey trap: misinformation is harming reputable packers
By Tim Read2025-09-26T07:57:00
British honey companies, importers and packers have had to contend with a barrage of misinformation in recent years, says Tim Read, chairman of British Honey Importers & Packers Association (BHIPA)
In an age of viral soundbites and influencer-driven narratives, misinformation is no longer confined to fringe corners of the internet. The honey sector is a prime example.
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