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Rana’s fresh pasta reformulation underestimates British tastes
By Dominic Bernard2025-10-29T15:39:00
The UK is not necessarily famed for its culinary arts – but does Rana really think shoppers won’t notice?
British shoppers value authentic Italian ingredients more than Italians appreciate.
It’s a sad sign of the times that fresh pasta maker Rana has introduced a recipe rejig that, without fanfare, has cut a number of premium ingredients from its UK SKUs. It’s also a bad idea.
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