Retailer turnaround plans always cost suppliers money

Morrisons supermarket aisle shopper basket trolley price cuts promo discount (1)

Source: Morrisons

A retailer’s reset exists to improve the retailer’s economics – it clearly helps to dress the wolf in sheep’s clothing, says David Sables, CEO of Sentinel Management Consultants

Suppliers, two of your major accounts are simultaneously driving a strategic reset – that’s not a coincidence. It’s a commercial pattern which requires a commercial response, not a category presentation.

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