What a trip Trip is on. The $300m valuation of the adult soft drinks brand in the latest fundraising is astonishing, and a huge testament to the fantastic job founders Olivia Ferdi and Daniel Khoury are clearly doing. As well as achieving strong growth in the UK (despite Covid) since the brand was founded in 2019, Trip has made great inroads in international markets (despite Brexit), including the US, traditionally a graveyard for many UK fmcg brands (despite Donald Trump’s tariffs).