What food businesses can learn from cars and board games

running shopper supermarket trolley aisle

Grocery leaders need to anticipate a range of shocks, and adapt their business models accordingly, says Dan Crossley of the Food Ethics Council

Preparing for big bumps in the road ahead requires more than optimism – it demands strategic foresight and proactive action. Challenges such as drought, cyberattacks, pandemics, conflicts, trade wars, rising ingredient costs, and potential food taxes are not distant possibilities, they are the realities shaping the 2020s for food and farming sectors.

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