What, no gin? EU ruling will force low & no brands to get creative

By James Beeson2025-11-17T16:10:00

In a landmark ruling, the EU’s Court of Justice has ruled that non-alcoholic drinks cannot ride off the coattails of gin’s established reputation

When is a gin not a gin? Well, according to EU lawmakers, when it is less than 37.5% abv and not made “by flavouring ethyl alcohol of agricultural origin with juniper berries”.

What, no gin? EU ruling will force low & no brands to get creative

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