You don’t need more data. You need a better way to share the data you have

By Jeremy Garlick2026-11-04T18:25:00

The fastest route to better consumer insight isn’t more research, it’s getting the right people in a room to argue about what it means, says Jeremy Garlick, partner at Insight Traction

Companies that resolve to step-change their consumer insight tend to think the solution lies in conducting new research or analysis. But often the quickest difference can be made by more effectively harnessing existing research and knowledge.

You don’t need more data. You need a better way to share the data you have

Want access to this article?

Register for LIMITED access

Get PREMIUM access for £1 a week