By The Grocer2026-06-09T11:10:00
Source: Morrisons
I worked on the Morrisons brand 15 years ago. Back then, the business had a distinctive advantage in grocery retail: its vertically integrated model
Morrisons slipping behind Lidl in the grocery rankings is about more than Lidl expanding its footprint while Morrisons has not – it’s about brand.
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