Eat hopes to raise £25,000 for a children’s charity this summer as part of a campaign to tackle holiday hunger and inactivity.
The food-to-go retailer will donate 25p from the sale of four products in support of StreetGames’ Fit and Fed initiative, which supports local communities by providing free access to sports and healthy meals.
An estimated three million children are at risk of experiencing holiday hunger, while a combination of isolation and inactivity meant that many were also losing 80% of fitness built up over the school year, the retailer said.
From 19 June to 31 August, Eat will donate 25p from the sale of its Wiltshire Ham & Piccalilli Bloomer, Mozzarella, Pesto & Tomato Baguette, Mexican Chicken, Guacamole & Quinoa Salad and Summer Berry Pot.
A number of Eat shops will also have stationary bikes, allowing customers to actively blend their own fresh fruit smoothie, for a £2 donation that will go straight to Fit and Fed.
“We are delighted and proud to build on our existing relationship with Fit and Fed,” said Eat customer director Holly Oades.
In 2018 we raised over £10,000 through our charity box collections in store, and since then have been working closely with Fit and Fed on how to build on the support for this fantastic charity and help in their goal to reclaim the summer holidays for children across the UK. Our ambition for this summer alone is to raise over £25,000 and generate as much awareness for Fit and Fed as we possibly can.”
Mandy West, head of corporate and major donor fundraising, added: “We’re tremendously excited to be involved in this campaign. The team at Eat all have an enormous sense of enthusiasm for this work, and we are absolutely thrilled to be collaborating with them to do more for young people with less. Together, we can put a stop to holiday hunger, inactivity and isolation.”
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