Yorkshire family bakers Ainsleys has appointed James Ainsley as its new head of sales and marketing.
Ainsley has returned to the family business after working in Waitrose stores for four years.
He is the third generation to work in the family business. "I've worked in a variety of roles within the business, including working in the bakery," he said. "I'm delighted to be able to drive the brand forward and ensure it appeals to new and existing customers."