UK regional food received unprecedented exposure in this year's British Food Fortnight.
More retailers than ever before took part from 23 September to 8 October, including 2,200 Budgens and Londis stores, plus 300 delis, independents and farm shops. Footfall in participating stores rose 25%, with sales of products offered for tastings soaring 50%.
Radio stations and regional and national press coverage boosted the event's profile.
Event organiser Alexia Robinson said: "Every year British Food Fortnight gets bigger and more successful. It gives retailers and caterers a commercial incentive to stock British food, making it more accessible to the public."
More retailers than ever before took part from 23 September to 8 October, including 2,200 Budgens and Londis stores, plus 300 delis, independents and farm shops. Footfall in participating stores rose 25%, with sales of products offered for tastings soaring 50%.
Radio stations and regional and national press coverage boosted the event's profile.
Event organiser Alexia Robinson said: "Every year British Food Fortnight gets bigger and more successful. It gives retailers and caterers a commercial incentive to stock British food, making it more accessible to the public."
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