Tesco moves up the chart for the second consecutive week to secure the number one position just ahead of Asda which has leapt up the chart by three places.

While Asda is particularly strong on confectionery, Tesco has a number of strong categories which contribute to its success. These include alcoholic drinks, frozen and health and beauty. Sainsbury, Morrisons and Safeway all move down the chart this week.

The category chart sees alcoholic drinks moving up four places to take the number one spot. The category has an increasing number of price promotions with a particular increase in the number of promotions on spirits.

Confectionery continues to improve with the number of Christmas lines expanding in store while snacks comes straight in as a new entry at number three.

Snacks is most particularly supported by activity on Walkers and Pringles, both of which make good use of gondola ends.

Nestlé secures the number one spot in the brand chart this week standing six percentage points ahead of Walkers which moves up four places to number two.

Nestlé is particularly strong on bogof offers and other multibuy promotions and is featured almost exclusively on gondola ends.

Kellogg’s, Heinz and McVitie’s all move up the chart while Cadbury, Mars and Pringles slip down. There are just two new entries this week, Jacob’s and PG which come in at numbers seven and nine respectively.

In the own label brand chart soft drinks holds at number one for the second week, well ahead of the field by 13 percentage points. Frozen and household both continue to improve as does alcoholic drinks which comes straight in as a new entry at number five.