Oxford, Swindon & Gloucester Co-op is planning to trial electronic shelf edge labels from Fujitsu at its Swift Shop in Walton Street, Oxford, during the summer.
Group general manager retail Bill Laird said he was planning a trip to Australia to see the labels in action at stores in Melbourne.
The Fujitsu system utilises high frequency light modulation in stores’ overhead lighting in order to transfer prices from the back office system to the shelf edge labels.
Currently on trial at West Midlands Co-op’s Bicton Heath Foodstore, the system slashes the time that it takes to update prices. It also eliminates any discrepancies between prices at the shelf edge and the checkout.
The society, which recently picked up 30 Alldays stores from the Co-operative Group, has already rebadged 20 sites, which had consequently shown significant sales uplifts, according to Laird.
It is also pumping investment into self-scanning checkouts, internet points, electronic price checker units and an enhanced non-food range.