The small cask (rsp: £32.97) holds a 1.5-litre bottle of Grant’s Family Reserve.
The whisky brand, distributed by First Drinks Brands, is also looking to target a younger market with the launch of a sporting-themed campaign in the run up to the festive season.
Grant’s has teamed up with the Sports Journalists’ Association of Great Britain (SJA) to find the most inspiring global
sports events to visit. The entries offer different angles on sought-after sports travel destinations around the world. More than 1,200 members of the SJA voted for their favourite 10, leading to a shortlist of 50 for the public to vote on, with the chance to win a trip to one.
The results of the poll - which includes a diverse range of options from the 2012 London Games to ice fishing in the Arctic Circle - will be collated on www.sport50.com and announced on December 5.
Katie Rawll, William Grant UK business development manager, said: “We are committing a significant budget to PR to raise Grant’s profile.”
Gordon’s Gin is leveraging its sponsorship of the Turner Prize this month through a Judge it for Yourself tour via regional advertising that will target commuters at London, Manchester and Edinburgh railway stations.
InBev UK has launched the first advertising for its Beck’s beer brands since it took over distribution for the brand in August this year. The billboard campaign, which celebrates Beck’s 20 years of art sponsorship, is part of the company’s £6m investment in the brand this year.
Beverage Brands has launched its biggest-ever festive push for RTD brand WKD with cinema and TV commercials continuing the ‘WKD side’ theme.
Carling has brought Celtic manager Gordon Strachan and Rangers’ Alex McLeish together for radio commercials that encourage sensible levels of drinking.
Waitrose Wine Direct has a new-look web site at Waitrose.com/wines, which offers easier navigation and wine advice for its increased range of wines and spirits.
gordon’s is arty...
...and so is beck’s
wine on the web