Inspiring the convenience community
While headlines suggest middle-class shoppers are flocking in their 4x4s to Aldi and Lidl, the true picture may not be so simple, reports Sarah Butler
It is known as a premium retailer and is always the most expensive supermarket in The Grocer 33 weekly pricing survey. Yet this week, Waitrose claimed it was cheaper than hard discounter Aldi in six of its 25 categories at least.
Unveiling a 2.5%...
Hard discounters have taken a record 5.9% share of the UK grocery market, according to new data from TNS. Top performer Aldi enjoyed a 19.5% increase in sales for the 12-week period to 13 July, taking its market share to 2.9%. Lidl increased its...
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