Tesco is introducing a new range of toddler toiletries and wipes called I Can.
The range, which features child-friendly packaging, fun illustrations and fruity fragrances, is aimed at encouraging toddlers to develop a personal hygiene routine.
The portfolio of seven products includes wipes such as the catchily titled Tesco I Can Wipe My Bottom and a Tesco I Can Wash My Hands liquid soap pack which features a pump with a larger head so it is easier for small hands to use.
Also in the range are four hypoallergenic bath-time offerings including shampoo, conditioner and bodywash.
Everything is £1.69 apart from the Bottom wipes and a 20-sachet variant of the Hands wipes (rsp £1.89 each).
Helen Massey, technical development manager for Tesco Baby & Toddler Club, said: “The products have been developed to help parents teach their children the importance of keeping clean, giving them a real sense of achievement.”

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