McColl’s Retail Group has launched a campaign to raise money for charity Cardiac Risk in the Young (CRY) this Halloween.

The ‘Treat Cardiac Risk in the Young this Halloween’ initiative will include a number of Halloween-themed in-store promotions. If customers buy selected products, CRY will receive a donation.

Special Halloween packs will also be available for £1 with 50p going to the charity. The packs include a Halloween magazine containing recipes and party ideas, over £50 worth of vouchers, stickers and suggestions for fundraising at home.

In store theatre with window vinyls, bat bunting and balloons, along with a number of fundraising events will be encouraged in all stores and there will be additional opportunities to donate through collection tins at the till, via text message or online.

McColl’s is hoping to raise more than £100,000 for CRY through the campaign.

McColl’s chairman and CEO James Lancaster is a trustee for CRY following the death of his son Robert to sudden cardiac death in 2007, aged just 21.

“After my youngest son died while on holiday with myself and my wife, CRY was an immense support to us and our family so I am delighted that we are able to run this Halloween campaign to raise as much money as possible for this amazing charity,” Lancaster said.

CRY founder and CEO Alison Cox added: “This is an exciting and new venture for us and our connection to James and his family as a result of the tragic, young sudden cardiac death of their son Robert has given us this opportunity to spread the word about the work we do among communities right across the UK.”