Menzies Distribution has seen a 70% surge in transactions through its smartphone app.
The app, which allows retailers to order direct from the wholesaler, saw transactions increase from 5,000 to 9,000 within a week of being updated to allow users to manage magazine orders direct from their smartphones and tablets.
Previously, the i-Menzies app had only allowed users to manage their accounts and newspaper orders. The upgraded app also has an inbox function allowing retailers to receive messages from Menzies.
“It just goes to show how ready retailers are to use technology to improve their businesses,” said marketing director David Cooke.