A new look own label spirits range incorporating Braille on the back labels is being phased in by the Co-operative Group. Marketing manager Mike Veitch said: "Although the range continues to increase market share it was in need of a redesign to improve its look and overall standout." The first four products to be relaunched ­ vodka, white rum, dark rum and vermouth ­ will be going into the stores in the next two months. They will be followed by whisky, brandy and gin later in the year. The group pioneered the use of Braille on labels of its medicines. {{DRINKS }}

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