Nisa-Today's is stepping up its bid to attract hundreds of new retail members with the production of its first recruitment brochure.
The brochure, part of a £1.5m bid to enlist 300 new members, features details of the group's products and services, and the benefits Nisa membership can provide. It will be sent to potential members as part of a direct mail campaign. The group is also advertising in the trade press.
"Recruitment is vital if the company is to succeed in the future, and this brochure positions us on the front foot with a very strong campaign," said Nisa-Today's group sales director Andrew Mouse.
Nisa-Today's will also relaunch its website next week. The site has been overhauled in a bid to make it easier for members to access up-to-date information on the group.