Nisa-Today’s has upgraded its online planogram service for chilled and frozen to incorporate local purchasing trends.
The new online service, which is available free to all members, creates a bespoke planogram which is based on the store location and whether the store is a residential, city centre, forecourt or supermarket format.
Once the planogram process is completed, a tailored version will be e-mailed to the store within 20 minutes.
Nisa-Today’s category analyst Julie Dudgeon said: “We have upgraded our system to incorporate a more tailored service as it was clear to us that the historical ‘one size fits all’ planogram approach had its limitations.”
Nisa now plans to roll-out an ambient online planogram service in early 2005.