The company nutritionist would oversee all own-label nutrition, working with product development and technical managers as well as suppliers to ensure new and existing lines were developed to meet Asda's health policy.
All external communication of Asda's nutrition and health achievements would also fall under the remit of the nutritionist, using the customer magazine and its website, Health Matters. The company nutritionist would also work on the School Matters website, which targets five to 14-year-olds regarding food safety and health, as well as related marketing activity to promote the site.
In a job ad for the role, Asda said that as well as having input into the company's corporate health strategy, the nutritionist would be the public face for Asda at relevant stakeholder meetings with the BRC, IGD and FSA.
Meanwhile, Sainsbury's is still hunting for a replacement for special diet & health manager Philippa Brightman, who is joining Innocent next month to help steer the technical side of its fruit sourcing.