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Birds Eye is urging rival frozen food companies to follow its lead and boost investment in marketing, as it reveals its new £9m and “slightly peculiar” TV campaign voiced by Hollywood star Willem Dafoe. The frozen giant kicks off the…
General Mills is mounting its first television advertising campaign in seven years for frozen pastry brand Jus-Rol in a bid to make the most of the frozen category's reviving fortunes. The 30-second ad, which offers up a quick and simple...
Former Madness front man Suggs is the star of the latest burst of TV advertising for Birds Eye as part of a new long-term Good Mood Food campaign for its frozen food portfolio.
The ad kicks off the new strategy, which will be backed by...
Delivering sustainable organic growth is an ongoing challenge for most businesses
Overall food and drink exports from the UK were down 4.4% to £12.3bn
Chichester Crown Court heard that contractor Bradley Watts was lagging pipes in the loft space of the company’s Chichester site when he was electrocuted in June
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