Spar is set to launch There For You magazine as part of its £5m national multi-media campaign.
The first issue of the magazine, which will roll out to 2,000 Spar stores across the country from 4 November, will feature recipes, details of Spar products and community news, as well as an interview with Spar Omagh retailer Peter McBride.
“The launch of our There For You customer magazine is a key milestone in our multimedia campaign,” said Spar UK head of marketing Philippe Rondepierre.
“The magazine will give Spar great opportunities to build stronger relationships with our shoppers, engaging them with content we are confident they will enjoy.”
A total of 1.6 million copies of the 24-page magazine will be available to Spar shoppers in November, with the next edition planned for March 2014.
In August, Spar announced it would be back on TV screens for the first time in four years next month, with the launch of its national TV ad campaign.