Tesco reclaims the top spot in the chart this week forcing Morrisons down to second place.
Tesco is particularly strong on health and beauty while Morrisons continues to be dominated by multibuy offers.
Elsewhere in the chart, Asda moves up one place to number four, pushing Safeway to fifth place. There is however less than one tenth of a percentage point separating the two.
The category chart is relatively stable with positions one, three and five remaining unchanged from last week.
Alcoholic drinks at number one, however, now only leads by one percentage point, down from six last week.
Soft drinks is the only new entry and comes straight in at number two with a wide range of buy-one-get-one-free offers and other multibuy promotions.
Walkers remains at the top of the brand chart for the third consecutive week. However, its lead has been reduced to three percentage points with Heinz, a new entry, applying pressure in second place.
There are three further new entries this week which include McVitie’s, Knorr and KP which come in at numbers eight, nine and 10 respectively.
Princes and Cadbury both move up the chart with Cadbury climbing six places to take the number four spot.
Princes focuses heavily upon buy-one-get-one-free offers featured upon gondola ends and side stacks.
In the own label category chart, frozen climbs two places to take number one.
There are two new entries in the chart, these being household and world cuisine with household focusing upon price promotions and extra fill offers.
Tesco is particularly strong on health and beauty while Morrisons continues to be dominated by multibuy offers.
Elsewhere in the chart, Asda moves up one place to number four, pushing Safeway to fifth place. There is however less than one tenth of a percentage point separating the two.
The category chart is relatively stable with positions one, three and five remaining unchanged from last week.
Alcoholic drinks at number one, however, now only leads by one percentage point, down from six last week.
Soft drinks is the only new entry and comes straight in at number two with a wide range of buy-one-get-one-free offers and other multibuy promotions.
Walkers remains at the top of the brand chart for the third consecutive week. However, its lead has been reduced to three percentage points with Heinz, a new entry, applying pressure in second place.
There are three further new entries this week which include McVitie’s, Knorr and KP which come in at numbers eight, nine and 10 respectively.
Princes and Cadbury both move up the chart with Cadbury climbing six places to take the number four spot.
Princes focuses heavily upon buy-one-get-one-free offers featured upon gondola ends and side stacks.
In the own label category chart, frozen climbs two places to take number one.
There are two new entries in the chart, these being household and world cuisine with household focusing upon price promotions and extra fill offers.
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