Tesco will launch a new own label Fairtrade range this week to coincide with the start of Fairtrade Fortnight and the 10th anniversary of the Fairtrade Mark.

Fairtrade Fortnight runs from March 1-14 and annual sales of Fairtrade goods have now topped £100m.

Tesco’s 15-product range, developed in conjunction with the Fairtrade Foundation, will include orange juice, cookies, coffee, tea, chocolate and South African wine. There will also be Fairtrade fresh produce including mangos, bananas, plums, grapes, apples, oranges and lemons.

For the first time in the UK, Fairtrade flowers will also go on sale as Tesco’s own label will include mixed and luxury roses from Kenya. Tesco said it expected to sell over 12 million stems in the first year.

For more information see this week’s issue of The Grocer magazine.