Supermarket Morrisons is planning a return to TV in autumn and winter with new executions of its ongoing ad campaign.

Regional clips at the end of the TV adverts will draw attention to six new stores Morrisons is opening this year.

Two, at Graves in Essex and Kings Lynn, Norfolk, are already open and a third opens in Enfield on September 23.

Three other sites will follow by the year end, bringing the total number of stores across the UK to 117.

Paul Matuszczyk, account manager with Morrisons’ advertising agency Poulter Partners, said: “These adverts will run as part of an ongoing organic growth programme as Morrisons continues a steady roll out of around six stores a year.”