All Confectionery articles – Page 114
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News
The fat and the flak
In the blue corner stands UK food plc. In the red are Labour MP Debra Shipley and Consumers' Association chief Sheila McKechnie. Last week, round one in the bout over how to create a healthier nation got off to a lively start when Cadbury Trebor...
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a round-up of the hottest recent action in FMCG
cadbury relaunch n Cadbury Trebor Bassett is relaunching its flagship brand Dairy Milk with a new look on shelf from next month new products and a marketing budget of £8.2m, its biggest yet. n It is replacing the Wispa and Caramel brands with...
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a round-up of the hottest recent action in FMCG
cadbury relaunch n Cadbury Trebor Bassett is relaunching its flagship brand Dairy Milk with a new look on shelf from next month new products and a marketing budget of £8.2m, its biggest yet. n It is replacing the Wispa and Caramel brands...
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A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
Extra Thin discretion Wrigley's Extra Thin Ice dissolvable breath-freshening strips  the company's first foray outside gum  are due to hit the UK next January. The strips, which debuted in the US in July, dissolve on contact with...
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A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
Crunch time n Masterfoods is unwrapping a £15m support programme for its new biscuit range Bisc&. n It aims to turn the collection, which combines biscuit with countline stars Mars, Twix, Bounty and M&Ms, into a £30m brand within two...
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a round-up of the hottest recent action in FMCG
threat to wrigley n Nestlé and Colgate-Palmolive have joined forces to develop an oral care product range for the confectionery fixture. n The multi-million pound global deal, which is set to kick off early next year with distribution of...
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Game for Polo
Nestlé is aiming for bags of profit with a new line of Polo Clear and Polo Smoothie Sunshine Fruits in hanging packs. Available from June 2, both 144g bags contain individually wrapped hoop-shaped sweets, rsp: £1.05. Back on shelf...
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Snickers forges racy friendships
Snickers is jumping into two sponsorship deals "worth £2m" to link the chocolate countline with music, skateboarding and BMX stunt riding. Phase one of the new campaign is a tie-up with music magazine Kerrang! to sponsor a showcase of new bands...
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Cosslett hits back at sport jibes
Anne Bruce Cadbury Trebor Bassett has mounted a robust defence of its £9m Get Active Free Sports Kit 4 Schools marketing campaign after it was attacked by consumer groups. Andy Cosslett, regional president for Europe, Middle East and...
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New Cadbury names
Cadbury Trebor Bassett is adding a Wine Sours variant to its Maynards gums range next month and increasing the brand's marketing spend by 67% to £2.5m. The newcomer will also join CTB's Christmas range which it is backing with a total of £29m....
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Mars bar goes dark
Masterfoods is to introduce a limited edition dark chocolate version of its iconic countline Mars bar. Available across all outlets from the beginning of next month for four weeks, Mars Midnight aims to deliver a "more sophisticated taste" than...
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Wrigley’s case gets sticky
US chewing gum maker Wrigley has suffered a setback in its battle to protect the trademark of its Doublemint brand across the European Union.Advocate general Francis Jacobs said that the name Doublemint only described the characteristics of...
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Chocollect connects to text
Masterfoods will next month launch what the company claims is its "biggest ever" on-pack promotion. The Chocollect' texting and internet campaign will cover five of its largest brands Mars, Maltesers, Snickers, Twix and Bounty inviting...
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Dog brought to heel
Wrigley this week unveiled a new TV ad for Orbit Ice White as it pulled a controversial treatment for its X-cite chewing gum brand. The new £3.7m Orbit ad, featuring the slogan Helps knock teeth stains into Orbit', gets its first airing on...
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Galaxy gets back on TV
Simon Mowbray Masterfoods has earmarked a £16m marketing spend for its burgeoning Galaxy confectionery range. The brand now contains no fewer than 80 different products across 10 categories, including drinks, chilled desserts, ice cream and,...
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Gum ad leaves a bad taste
An ad for Wrigley’s X-cite chewing gum that shows a dog coming out of a man's mouth has had 570 complaints to the Independent Television Commission since it was screened last month. Parents calling the ITC say the ‘dog’s breath’ ad for the...
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Thorntons tubs roll out
High street confectioner Thorntons has kicked off a campaign to expand its grocery portfolio with a new range of luxury 500ml ice cream tubs. Rolling out to Safeway, Booths and Budgens stores this week with other listings planned, the range...
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New flavour for Extra Thin
Wrigley is heralding the success of its new Extra Thin Ice strips by rolling out another variant less than three months after launch. Spearmint flavour will go into the soluble strip format from next month. The company claims the current...
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Wrigley had big ambitions for X-Cite at its launch in April
According to figures from Information Resources, the brand had achieved sales of just over £9m across all grocery and impulse outlets by December 1, 2002, a figure which equates to around 3.5% share of the chewing gum market. Jo Hartop,...
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Rich pickings for investors
Beech's Fine Chocolates has been sold by the Renshaw Scott Group to three investors. The buy-out team comprises: Dr Peter Heaps, former md of couverture chocolate company Barry Callebaut and director of Thorntons, who will become CEO; new...