All Confectionery articles – Page 83
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Comment & Opinion
Not a bad substitute for chocolate
It may have been all that sickly-sweet love in the air, what with the fairytale romance (or the hideously indulgent waste of taxpayers’ money, depending on your politics) set to unfold at Westminster Abbey.
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NewsCampaign Trail: a touch of skittles
The Midas touch becomes the Tim touch in this new TV push where everything an office worker touches turns to Skittles. The ad, which screens for three weeks from 3 May, features Tim and his ability to transform items such as his computer mouse and...
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News
Mentos targets number two spot in gum market
Perfetti Van Melle is aiming to make Mentos the second-biggest chewing gum player in the UK ahead of Cadbury. The company said it wanted to "achieve a clear number two position" following a 110% year-on-year hike in sales of Mentos gum...
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NewsMars and Cadbury unveil latest NPD in fight for bite-size
Mars and Cadbury have both unveiled products targeted at the growing demand for bite-size chocolate treats. In a first for the Cadbury Dairy Milk brand in the UK, Chocos will offer consumers 11 round pieces of chocolate in a roll-pack…
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News
McVitie’s and Mars unite to slice up Twix
McVitie's Cake Company has teamed up with Mars to launch Twix branded caramel slices marking the chocolate brand's first foray into cakes.Twix Caramel Slices, rolling out now, feature a shortcake base with a layer of caramel topped with...
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News
Rowntree’s steps on to Haribo’s share bag turf
Rowntree's is muscling into traditional Haribo territory with the launch of sharing bags of jellies, sours and foams.Aimed at young families, Very Berry Jellies, Sour Faces and Jelly Aliens are rolling out at the end of the month. They...
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Comment & Opinion
Mars's barmy army
It’s the nature of rankings like Britain’s 100 Biggest Brands that there are winners and there are losers. Or, to put it more generously, those that won less than others.
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NewsEvison is new Mars Food MD as Hughes opts for retirement
Mars Food UK has promoted UK food sales director Emma Evison to managing director. Evison takes over the role from Rob Hughes, who has retired. She joined Mars in 1994 and has since held a number of roles across the company's pet care,...
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Comment & OpinionAd of the Week: Knight of the Rowntree table fails to storm the Pastille
Once you pop, Pringles used to say, you can't stop. That was before the dawn of the obese époque, when we became a bloated nation of beached whales gurgling cholesterol through our lipid-encrusted blowholes. Now if you don't stop after...
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NewsRowntree’s joins the sour sweet ranks
Nestlé is extending the Rowntree’s brand next month with the launch of Sour Pastilles. The sweets, aimed at 25 to 35-year-olds, will join products from Haribo and Barratt in the sours confectionery category. Sales of sour singles have…
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NewsRobinsons takes drinks brands into sweets aisle
Britvic is making the leap from cordials to confectionery with a new sweets range under its Robinsons brand. The range of boiled and jelly sweets, which will be made under license by upmarket confectioner Monty Bojangles, will come in…
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Analysis & FeaturesAcid Test: Kit Kat Four Finger 70% Dark
The higher cocoa content and sleeker look will help the brand tap into the popularity of dark chocolate
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NewsJaxx ‘to fill early teen market gap’
Teenagers and kids are being offered confectionery with attitude in the shape of Jaxx Crunches. Former Unilever and Nestlé executive Yehudi Lipman, who is behind the launch, said there was a gap in the market for a product aimed at early...
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News
Focus On Ice Cream: Innovations
Fredericks Dairies is set to launch an ice cream version of Cadbury's Wispa brand in both impulse and take home formats.
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Comment & OpinionEditor's Comment: Decline of Mars is more about the whisper than the Wispa
In January last year, Mars announced plans to reformulate the Mars bar. It was a historic move: while other chocolate confectioners were signing up to Fairtrade this and Rainforest that, the UK’s favourite chocolate bar invested £9m over five years…
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News
Britain's 100 Biggest Brands 2011: Activia to Galaxy
Danone Activia has overtaken Müller Corner as the bestselling yoghurt brand, thanks to a 10.1% increase in value sales that saw it jump three...
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NewsLife on Mars: own goals ‘give brand 70s image’
Mars has crashed 20 places down the list of Britain's 100 biggest brands despite pumping millions into a World Cup tie-up and slashing the fat content of bars. Sales of the 79-year-old brand have slumped 14.2% a £17m fall in value while...
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NewsWispa to hit freezers as Cadbury serves up an ice cream variant
Cadbury is making Wispa a chillier choccie choice this summer by taking the brand into retail ice cream for the first time. Wispa Ice Cream bars (rsp: £1.25 per 80ml bar) will hit freezers this month, with a tub format scheduled for later...
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NewsFoodie focus for new Green & Black’s ads
Green & Black's has doubled its marketing spend to £1.3m as part of a new strategy to extend its appeal among foodies. The poster campaign, which kicks off on 7 March, features photos of partially unwrapped Green and Black's...
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NewsCampaign Trail: The chew challenge returns
Rowntree's Fruit Pastilles is returning to TV for the first time in four years as part of a £4m push for the Nestlé brand. The new commercial, on air from 12 March, uses the previously used 'chew challenge', with a young man trying to impress a...