All Confectionery articles – Page 90
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News
McVitie’s and Mars unite to slice up Twix
McVitie's Cake Company has teamed up with Mars to launch Twix branded caramel slices marking the chocolate brand's first foray into cakes.Twix Caramel Slices, rolling out now, feature a shortcake base with a layer of caramel topped with...
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Comment & Opinion
Mars's barmy army
It’s the nature of rankings like Britain’s 100 Biggest Brands that there are winners and there are losers. Or, to put it more generously, those that won less than others.
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Comment & OpinionAd of the Week: Knight of the Rowntree table fails to storm the Pastille
Once you pop, Pringles used to say, you can't stop. That was before the dawn of the obese époque, when we became a bloated nation of beached whales gurgling cholesterol through our lipid-encrusted blowholes. Now if you don't stop after...
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NewsEvison is new Mars Food MD as Hughes opts for retirement
Mars Food UK has promoted UK food sales director Emma Evison to managing director. Evison takes over the role from Rob Hughes, who has retired. She joined Mars in 1994 and has since held a number of roles across the company's pet care,...
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Analysis & FeaturesAcid Test: Kit Kat Four Finger 70% Dark
The higher cocoa content and sleeker look will help the brand tap into the popularity of dark chocolate
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NewsRobinsons takes drinks brands into sweets aisle
Britvic is making the leap from cordials to confectionery with a new sweets range under its Robinsons brand. The range of boiled and jelly sweets, which will be made under license by upmarket confectioner Monty Bojangles, will come in…
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NewsRowntree’s joins the sour sweet ranks
Nestlé is extending the Rowntree’s brand next month with the launch of Sour Pastilles. The sweets, aimed at 25 to 35-year-olds, will join products from Haribo and Barratt in the sours confectionery category. Sales of sour singles have…
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News
Britain's 100 Biggest Brands 2011: Activia to Galaxy
Danone Activia has overtaken Müller Corner as the bestselling yoghurt brand, thanks to a 10.1% increase in value sales that saw it jump three...
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Comment & OpinionEditor's Comment: Decline of Mars is more about the whisper than the Wispa
In January last year, Mars announced plans to reformulate the Mars bar. It was a historic move: while other chocolate confectioners were signing up to Fairtrade this and Rainforest that, the UK’s favourite chocolate bar invested £9m over five years…
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News
Focus On Ice Cream: Innovations
Fredericks Dairies is set to launch an ice cream version of Cadbury's Wispa brand in both impulse and take home formats.
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NewsJaxx ‘to fill early teen market gap’
Teenagers and kids are being offered confectionery with attitude in the shape of Jaxx Crunches. Former Unilever and Nestlé executive Yehudi Lipman, who is behind the launch, said there was a gap in the market for a product aimed at early...
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NewsLife on Mars: own goals ‘give brand 70s image’
Mars has crashed 20 places down the list of Britain's 100 biggest brands despite pumping millions into a World Cup tie-up and slashing the fat content of bars. Sales of the 79-year-old brand have slumped 14.2% a £17m fall in value while...
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NewsFoodie focus for new Green & Black’s ads
Green & Black's has doubled its marketing spend to £1.3m as part of a new strategy to extend its appeal among foodies. The poster campaign, which kicks off on 7 March, features photos of partially unwrapped Green and Black's...
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NewsWispa to hit freezers as Cadbury serves up an ice cream variant
Cadbury is making Wispa a chillier choccie choice this summer by taking the brand into retail ice cream for the first time. Wispa Ice Cream bars (rsp: £1.25 per 80ml bar) will hit freezers this month, with a tub format scheduled for later...
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Analysis & FeaturesFairtrade: A fairer share for all
Bananas, Dairy Milk and even condoms (in Waitrose from this week). It’s official – Fairtrade’s gone mainstream. But how much are farmers benefiting? Ahead of Fairtrade Fortnight, Beth Phillips visited a cocoa co-operative in Ghana and Sarah Butler met coffee farmers in Uganda to find out
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NewsToblerone to benefit from TV campaign
Cadbury isn't the only Kraft chocolate brand to get TV exposure a £4m campaign for Toblerone is about to hit our screens. The ad, which breaks on 1 March, features a woman going to extraordinary lengths to enjoy her Toblerone for...
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NewsMars eschews NPD for ‘big noise’ on favourites
Mars Wrigley has unveiled marketing and NPD plans for the year that include a scientific spin on its Wrigley Extra Food Creatures, the first-ever blue Skittles and new brand positioning for struggling Starburst. The company said its focus...
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NewsCampaign Trail: The chew challenge returns
Rowntree's Fruit Pastilles is returning to TV for the first time in four years as part of a £4m push for the Nestlé brand. The new commercial, on air from 12 March, uses the previously used 'chew challenge', with a young man trying to impress a...
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News
Asda listing for Porrelli ice cream range
Family-run ice cream producer Porrelli has won listings in 30 Asdas across Scotland marking the company’s debut in the multiples.
The Paisley-based company, started by Italian Gerardo Porrelli in 1925, is next month rolling seven… -
News
Mars hires rice guru to push sustainability
Mars Foods has appointed a leading rice authority to the new role of strategic rice expert in a bid to improve its production and breeding programmes. David Mackill, one of the world's top experts on rice plant breeding, genetics and...