All Confectionery articles – Page 92
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NewsAd of the Week: Starburst’s smooth devil has its way with your memories
Sometimes it can be hard to let go to move on and grow as a person. Or, you know, as a brand of brightly coloured fruit chews.
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Watkins takes up the impulse reins at Mars
Deri Watkins has been appointed Mars impulse sales director in the UK, replacing Shaid Shah, who has been promoted to general manager of the business in Ireland.
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Dogfood turns traceable with Pedigree relaunch
Mars has overhauled its entire Pedigree dogfood range with new packaging and recipes, a £7m marketing campaign and a commitment to only use meat that can be traced back to the farm - which it claims is an industry first. The Good Honest...
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Thorntons to start selling Coca-Cola as chiller cabinets wheel in
Thorntons has signed a surprise new deal with Coca-Cola to start selling Coke Zero, Dr Pepper and other fizzy favourites in its stores and cafes.
In a two-year deal, the confectionery retailer will replace Thornton’s limited range of drinks,… -
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Kraft hunts 90s icons for Daim campaign
Kraft Foods is urging TV and pop music icons from the 1990s to audition to star in the ad campaign for its Daim bar brand.
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Stella 4% launch 'most successful of past year'
Stella Artois 4% is the most successful launch in grocery of the past year, new data from IRI has revealed. The InBev lower-alcohol lager, which was only launched last August, fought off competition from Cadbury's Creme Egg Twisted and Birds...
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Wrigley freshens up Starburst for summer
Wrigley is gearing up for the summer season with a raft of NPD under its sugar confectionery portfolio. The Starburst brand is being expanded with a new Smoothies variant in sticks (rsp 39p) and sharing bags (rsp £1.37). Smoothies will...
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The eyes have it as Cadbury Dairy Milk Buttons revamped
Cadbury has drafted in a farmyard full of cute cartoon animals for a major revamp of its Dairy Milk Buttons.The new standard size packets, which roll out next week, feature images of a cat, pig, panda, owl and monkey, with chocolate Buttons...
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NewsCampaign Trail: A bit of spin from Mentos
Perfetti Van Melle has taken a saucy approach to advertising Mentos in a new £3m ad push - the company's biggest spend to date. The Mentos Irresistibly Fresh ads, on TV this week, are set in a launderette and depict a man giving a woman a 'Mentos...
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Rowntree's Randoms target teens
Nestlé is taking on Haribo by targeting 16 to 24-year-olds with bagged sweets Rowntree's Randoms.The latest product from the confectionery giant is a 50g bag of jelly sweets (rsp 39p) that come in a variety of textures, flavours and 70...
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NewsCadbury boosts sharing sector with Duo formats
Cadbury is emulating arch-rival Mars by extending its Boost and Double Decker bars into Duo formats in a move it says will achieve what its rival has failed to - revive sales of larger bars. Mars, which has Duo formats for Mars, Milky Way,...
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Bendicks makeover aims to double sales
Bendicks hopes that by giving its chocolates a more youthful edge it will double the brand's sales to £30m in the next year. From August its entire range will be relaunched to appeal to shoppers outside its core "older consumer base" - the...
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Suppliers left with post-Woolies egg mountain
Manufacturers have been left with hundreds of thousands of excess Easter eggs after the supermarkets failed to sell stocks despite eye-watering promotions.
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New lines for Chupa Chups and Mentos
Perfetti van Melle is extending its Mentos and Chupa Chups confectionery brands.A three-strong Magics range of fizzy powder-filled lollipops joins the Chupa Chups range on shelf now. It is available in cola-lime, mango-apple and...
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Picture This... Cadbury pairs up with Beyoncé
Cadbury's Trident is getting bootylicious thanks to a new partnership with R&B superstar Beyoncé. The chewing gum brand is launching an on-pack competition that will offer 13,000 consumers the chance to win tickets to see the pop diva in an...
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U-turn over vanilla chew
Chewits is reviving its vanilla ice cream flavour variant after an online campaign by consumers.The sweets - phased out in the mid-1990s - will join Chewits' existing range in May, after more than 500 Bebo and Facebook users clamoured for...
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Fruit-tella moves into sharing bags
A sharing range of Fruit-tella, including its first liquorice-based sweet, has been launched to tap the trend for big bag formats. The three-strong range includes new products Fruit-tella Liquorice & Fruit – half-liquorice and half-fruit...
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Skinny Candy heads for the mainstream
Confectionery group Glisten has teamed up with Sahar Hashemi, the founder of Coffee Republic, to launch a new low-calorie confectionery range for fashion-conscious women.A limited selection of Skinny Candy products was previously available...
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Cadbury aiming for a bigger share in bagged chocolates
Cadbury has thrown down the gauntlet to rivals Nestlé and Mars with three new sharing products. Next month, the confectionery giant will roll out a Bitesize range consisting of Cadbury Raisins and Cadbury Peanuts in 200g resealable pouches,...
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NewsCadbury turns Caramel rabbit into a bunny girl
Cadbury's Caramel rabbit has had a sexy makeover as part of a £1.2m revamp for the brand. Cadbury has given the bunny extra curves and make-up for its Still Got It campaign, which will see her adorning press and outdoor advertising. She was...