Haribo has introduced its special-edition Frenzy Carnival versions of its Starmix and Tangfastics lines, offering shoppers the chewy sweets ‘in a frenzy of exotic flavours and colours’.
Building on last summer’s Frenzy Editions, the NPD features a blue, banana-flavoured bear in Starmix, along with a mango-flavoured green egg, and a purple and green lime-and-mango-flavoured ring – while Tangfastics chews include lemon-and-lime-flavoured cherry and a grapefruit-and-pineapple-flavoured bottle.
On shelf for a limited time, both SKUs are available in the brand’s usual range of bag sizes, and in a 220g PMP priced at £1.
The launch will be supported by a multichannel campaign embracing TV and VoD advertising and PR and social activity.
“Haribo is getting into the carnival spirit this summer,” said brand manager Alison Satterthwaite.
“Combining limited editions with top-sellers presents an exciting sales opportunity for retailers as not only do our most popular treats have huge appeal, but limited editions also drive growth within the category by capitalising upon the products’ popularity.”