Sour Apple is the latest variant for the Refreshers range from Swizzels Matlow, and the Refreshers brand’s first chew bar suitable for vegetarians.

Using a gelatin derived from soybeans rather than animal by-products, the NPD – to be included in the Swizzels Matlow ‘Flashback to 10p’ lineup – comes after the Original Lemon and Strawberry flavours enjoyed year-on-year growth of 14% and 30% respectively [Nielsen 52 w/e 12 September 2015].

“We are very excited about the launch of our new Sour Apple flavour,” said Emma Herring, NPD brand manager at Swizzels Matlow. “The Refreshers chew bar is a classic sweet treat that has been a real consumer favourite for decades. The Sour Apple flavour adds a new twist. The vibrant packaging and tangy flavour will appeal to consumers of all ages.”