Slob Britain: 63% of Brits eat ice cream on the sofa

More of us eat ice cream on the sofa than at the table and one in five eat it straight from the tub, according to a poll for The Grocer…

Buyers Q&A: freezer space is a ‘serious barrier’ to growth

We’ve spoken to three leading supermarket buyers to find out what’s hot in ice cream in 2015. So what’s in store from the summer?

What a lot of lolly! Indulgent and boozy ice creams clean up

Adult-orientated offerings have helped Solero and Magnum rake in an extra £13m in the past year. Where does this leave kids’ lollies?

Revealed: choc & nut is Britain’s ultimate ice cream

We’ve polled the nation on what their favourite ice cream would be. And, courtesy of branding agency The Partners, here’s what it might look like…

Global NPD: boozy lollies and frozen custard hit the US

With the help of Mintel, we’ve rounded up the coolest new ice cream products from around the world, from popping candy lollies to spaghetti ice cream…

Parlour tricks: how to pep up the ice cream fixture

Creative challenge: we asked retail design agency M Worldiwide to show us how ice cream could be better presented in store. Here’s how…

Family tubs left on the shelf as premium ice cream booms

It can’t only be down to the weather. So why has the ice cream tubs market crashed 4.9% in volume in the past year?

Creative challenge: can ice cream sell in any weather?

Ice cream consumption is stuck in the summer. We asked design agency The Partners to create some year-round concepts. Here’s what they can up with…

Ice cream brands serve up an extra large scoop of ad spend

Spend on traditional ad space by ice cream players has more than doubled. So what are they spending it on? And is it paying off?

Ice cream brands get social with NPD sneak peeks

Haagen-Dazs and Ben & Jerry’s top the social list by using Facebook to showcase innovation, according to our analysis…