One of our 10 Things You Need To Know About… Soft Drinks

Soft drinks are worth an impressive £4.2bn in UK take-home sales, making it one of the biggest categories behind the likes of alcohol and cigarettes [Kantar Worldpanel 52 w/e 1 January 2017].

Carbonates – comprised of cola, lemonade and flavoured fizzy drinks – have the biggest share of soft drinks. But how do the other subcategories stack up in comparison? We’ve had Kantar Worldpanel crunch the numbers to find out.

Previous article: Creative challenge: can sweet proteins save soft drinks?

Next article: Mix it up! Is there potential for dark mixers?

In association with:

Kantar logo