One of our 10 Things You Need To Know About… Soft Drinks

Soft drinks are worth an impressive £4.2bn in UK take-home sales, making it one of the biggest categories behind the likes of alcohol and cigarettes [Kantar Worldpanel 52 w/e 1 January 2017].

Carbonates – comprised of cola, lemonade and flavoured fizzy drinks – have the biggest share of soft drinks. But how do the other subcategories stack up in comparison? We’ve had Kantar Worldpanel crunch the numbers to find out.

Previous article: Creative challenge: can sweet proteins save soft drinks?

Next article: Mix it up! Is there potential for dark mixers?

In association with:

Kantar logo

Topics

10 Things You Need To Know About... Soft Drinks

soft drinks lead image 2017

In our latest instalment of our ‘10 things…’ series, we bring you the lowdown on the soft drinks market, from the incoming sugar tax, recipe reformulations and global trends. Dive in here!