Cost of living insight and opinion – Page 5
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Comment and Opinion
Why we need emotional brand strategies for an emotional crisis
Several key strategies will help brands offer positive emotions in the cost of living squeeze, says Leigh Caldwell, founder at Irrational Agency
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Comment and Opinion
Why suppliers must support convenience through tough times
The convenience channel is a valuable one and supporting it now can only bear fruit for the future, says Steph Cullen, head of UK CPG at Circana
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Comment and Opinion
Budget fails to alleviate pressure on companies caught in cost of living crossfire
After the chaos unleashed by the mini-budget last November, Jeremy Hunt’s ‘steady as she goes’ budget was not exactly unwelcome – though it left grocery industry participants frustrated that more help isn’t being offered
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Comment and Opinion
Jamie Oliver keeps it simple – and cheap – in Jamie’s £1 Wonders
He helped us through lockdown, he helped us celebrate afterwards… and he helped Penguin crank out yet another cookbook. Now Jamie Oliver has another cause
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Comment and Opinion
Why supermarket bosses are fuming at latest price accusations
Parents are claiming their food is too expensive in latest research commissioned by the Food Foundation
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Comment and Opinion
Are price cuts enough to tempt shoppers away from the discounters?
Retailers and brands cannot differentiate on price alone, says Rachel White, MD UK&I at NIQ
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Comment and Opinion
How Wrap is addressing cost of living in its third Food Waste Action Week
Food Waste Action Week is more important than ever during the cost of living crisis, says Wrap interim CEO Richard Swannell
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Comment and Opinion
With the King invested in food poverty, it’s time to subsidise redistribution
Surely human consumption is a better social, economic and environmental outcome than anaerobic digestion?
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Comment and Opinion
Fairtrade farmers need the support of UK shoppers as inflation soars
The UK imports 40% of our food so we have a vested interest in a continuous supply of good-quality imports, says Kerrina Thorogood, partnerships director at the Fairtrade Foundation
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Comment and Opinion
How to run a successful campaign when budgets are tight
Now more than ever is the time for brands to invest in maintaining awareness and driving mental availability, says Steph Cullen, head of manufacturing at IRI
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Comment and Opinion
Huel case shows ASA is on the lookout for ‘cost-washing’
Claims around cost need to be as specific as those relating to health and environment
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Comment and Opinion
Waitrose joins rivals in slashing prices – but for a different reason
The move signals the retailer is taking the cost of living crisis seriously, and acknowledges its customers are feeling the pinch
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Comment and Opinion
Why Aldi has pipped Lidl to the post
Aldi’s management has been preparing for its explosive growth for a long time, says Richard Harrow, UK partner at IPLC
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Comment and Opinion
CMA investigation into confusing pricing neglects impact of the discounters
It seems unlikely the CMA’s review will result in significant legal change
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Comment and Opinion
Is greedflation really happening in food and drink?
Hundreds of food and drink suppliers are pushing through price hikes, and inevitably, somewhere along the line, some will take advantage
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Comment and Opinion
Don’t misunderstand John Allan’s supplier comments: he was bang on script
Allan’s comments about suppliers would seem to reflect the corporate view, says Ian Wright, outgoing co-chair of the Food & Drink Sector Council
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Comment and Opinion
Why 2023 is the year of ‘back to basics’ and collaboration
Our industry will weather 2023 better if we look at what our shoppers tell us through their spending and response to change, says Steph Cullen, head of manufacturing at IRI
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Comment and Opinion
Fruit & veg shortfall is the product of a vicious cycle
Depleted supply leads to more expensive produce, resulting in reduced purchases from the consumer, and so on
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Comment and Opinion
Is there any truth to Tesco chairman John Allan’s inflammatory inflation claims?
Are suppliers really profiteering from inflation?
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Comment and Opinion
Diageo’s Don Papa deal signals the long-overdue rum boom could finally be here
Brands like Duppy Share, Libations and Tidal have also achieved success in attracting investment