Costcutter Supermarket Group (CSG) has partnered with Data Revolution to help independent retailers manage costs and maximise sales.
The partnership will allow its partners to examine insights on shopper trends, pricing, range and promotions through predictive analytics.
Following its trial with the data provider last year across 100 independent stores in the south of England, the symbol group is now offering the service to more retailers across its estate.
“Our trials took place before the coronavirus crisis and the results were outstanding,” said Costcutter IT director David Morris. “Retailers reported increased sales, improved margins and achieved higher rebates as a direct result of the data they could access.
“We’ve used the lockdown period to focus on analysing those results and refining the offer, to give our retailers the best possible insights and advice – predicting what will be their best-selling lines, what ranges they can look to rationalise, what promotions deliver the best results and what ordering and pricing decisions will maximise their sales and help manage costs.
“A dedicated portal will be introduced to retailers through their BDM in future, who will provide detailed guidance and recommendations to optimise the benefits.”
Plans for CSG’s predictive analytics portal will see each retailer provided with all their relevant data, actionable insights and recommendations in one place.
Data will be refreshed and updated weekly and will enable the group’s BDM and field-based teams to provide additional expert guidance to each store owner based on the data.
Data Revolution MD Ed Roberts said: “We have worked with CSG for over 15 months, giving them data and insights to guide operational efficiencies and optimise retail opportunities.
“We’re delighted with the trial results for our predictive analytics portal and look forward to sharing the benefits with all Costcutter retailers as the programme rolls out.”