Crisps and snacks have remained consistent in the overall category chart remaining in 9th and 10th place accounting for approximately 4% of all featured space promotional activity recorded. The dominant brands in this category include Golden Wonder, Pringles and Walkers.
Walkers accounted for 38%, 33% and 35% of activity in this category over the last three issues, Golden Wonder accounted for 22%, 18% and 26% and Pringles 14%, 18% and 13%.
Walkers, this week, has promotions across four of the top five retailers, with Walkers Sensations and new Baked Walkers products. All brands and retailers use the x for y mechanic, with Tesco having Baked Walkers 6-pack on an introductory offer of 98p.
Golden Wonder's offers include 100% extra free on a 12 pack of crisps, special price on its 15-pack of Golden Wonder Lights in Morrisons and 2 for £1.50 on its Nik Naks range in Asda.
Mini Pringles were on promotion in Somerfield and Morrisons, both with the 5-pack using buy-one-get-one-free. Gourmet Pringles were on offer in Morrisons and Sainsbury's using the x for y mechanic but with Sainsbury's offer being 2 for £1.80 and Morrisons having 2 for £1.60.
Other brands of note in this category, sharing the space with the bigger players are McCoy's and KP. McCoy's crisps 6-pack was on offer in Morrisons and Somerfield with buy-one-get-one-free. KP Skips and Frisps were on offer in Somerfield and Morrisons, respectively, both with 100% extra free
Looking at the overall activity chart, Nestlé was the top brand this week, with activity monitored across six categories: biscuits/cakes, chilled, confectionery, dairy, frozen and grocery. The only retailer not to have any Nestlé brands on featured space promotion was Somerfield.
Nestlé's cereal brands, including Shredded Wheat, Honey Nut Cheerios, Fitness and Honey Nut Shreddies, continue to be prominently displayed using x for y in Asda, Morrisons and Sainsbury's and Extra Free in Tesco.