Source: Important Snacks

East Bali Cashews has joined Sainsbury’s Future Brands incubator programme

Social enterprise East Bali Cashews has gained its first supermarket listing in Sainsbury’s.

Chocolate vanilla granola bites and coconut banana granola bites will hit ‘Taste of the Future’ bays on 7 June (rsp: £TBC/125g) as part of the supermarket’s Future Brands incubator scheme for disruptive brands.

East Bali Cashews was founded by Aaron Fishman while working as a healthcare volunteer in the village of Desa Ban in rural Bali. The American established a factory in the village so that farmers did not have to sell the product abroad to be processed. 

The social enterprise now has more than 400 employees in a region where work is typically scarce, helping the local community with sustainable employment, agriculture and education initiatives. It has quickly expanded from a few stores in Bali to now selling in-store and online across Europe, Asia and Australia.

“The launch with Sainsbury’s will impact the community in such a positive way and we can’t wait for the future for this amazing brand,” said Chris Hughes, director of UK distribution at regional distributor Important Snacks.