Kettle Chips has started rolling out new-look packaging for its crisps.
The Diamond Foods-owned brand has re-introduced the image of a man hand-cooking crisps and is using brighter colours to flag up the different flavours. The new packs will be introduced in the coming months.
The first line to carry the new look is the brand’s latest seasonal limited-edition flavour, Mozzarella & Pesto, which has been launched into stores this week.
Sales of Kettle Chips have risen 2.6% year-on-year to £93.6m in the past year [Nielsen 52 w/e 13 October 2012].