Perkier has extended distribution of the snack bar range it launched last month.
The four-strong line-up, which made its debut with Whole Foods Market at the beginning of September followed by a rollout into 300 Sainsbury’s stores, is this week being rolled into 500 Asda stores nationwide (rsp: 75p-£1.90/pack of three).
The 100% plant-based bars would appeal to the “growing band” of consumers seeking natural products containing “exciting new ingredients”, said co-founder Ann Perkins.
The quartet comprises three quinoa bars - cashew, chia & pumpkin seeds; goji & cranberry; and cacao & cashew; alongside an oat-based cranberry & cashew bar that features sprouted buckwheat.
Perkier is supporting the NPD with press and social activity.
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