Jollyes Pets enjoyed “strong” festive sales despite the “tough economic” climate, as shoppers sought out value to treat their pets this Christmas.
Sales grew 10.4%, with like-for-likes up 6%, from 1 December to Christmas Eve, the budget pet retailer said.
Jollyes – which is owned by Asda owner TDR Capital – claimed its strategy of “keeping prices low on the customers’ favourite items”, alongside the choice of its wide range, had made it “easier for customers to treat their pets over Christmas”.
“We know how much pets are part of the family and how, even in tough economic times, their owners want quality, care and something special at Christmas for their pets,” said Adam Dury, Jollyes CEO designate, who was appointed following the departure of former CEO Joe Wykes in October.
“In 2026, we’ll continue to make high-quality petcare accessible to all, investing in both range development alongside our commitment to low prices, as we deliver great value every day.”
Alongside the results, Jollyes announced four new locations set to receive Jollyes stores, as TDR ramps up its store expansion plan. New stores are set to open in Blackpool on 24 January, Ponders End on 6 February, Hartlepool on 14 February and Whitehaven on 27 February.
Each new store will create eight new roles. It follows the opening of seven stores during the final weeks of 2025 in Thurrock, Southend-on-Sea, Colne, Burnley, Carlisle, Chesterfield and Swansea.
Jollyes fell into the red last year following its acquisition by TDR in February 2024, which saddled it with £2m in one-off restructuring charges.
It fell to a £3.8m loss down from the equivalent in profit the previous year, according to latest accounts posted at Companies House.
Like-for-like sales were up 13.4%, however, pushing revenues up 25% to £144.1m.
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