Wraps & Wings owner Eatphoria saw sales soar by 26% in 2025 as the restaurant group continued to expand to new locations.
For the 52 weeks to 31 December, sales grew to £23.9m which was, in part, driven by new location openings with 12 cloud kitchens added to the portfolio. It also experienced strong like-for-like growth from Wraps & Wings, its hero brand, which contributes 40% of system sales.
In the period, Wraps & Wings’ like-for-like sales increased 16.4% driven by a focus on “operational best practices and bundling”.
The restaurant group, which also owns Eggsquisite, Holy Bagel, Mad About Doner, and Dim Dum, saw steady growth across its entire portfolio, including 22% growth in system sales for Eggsquisite and 35% for Holy Bagel. It also recorded a 20% increase in system sales for Mad About Doner and 17% for Dim Dum.
Across all brands combined, Eatphoria served more than 1.14 million customers in the period, up 13% year on year. In total, more than 2.5 million portions of chicken wings and three million tenders were served, with Korean being the most popular flavour, making up 35% of all orders.
“2025 was a transformation year for our business”, said Eatphoria CEO Mohammad Shaikh. “It was not only a year of strong commercial success, but a year where we put much of the foundations that will support Eatphoria’s long-term growth in place and sets us up for a really exciting 2026.”
Eatphoria now plans to open at least 12 hybrid restaurant locations over the coming year, with the first site expected to open in Q2.
To support its expansion, post-period, the group appointed Matthew Chapman as head of sales, Tony Day as design and construction manager, Lee Brand as franchise development manager, and Amit Harbhajanka as finance director.
They join chief operating officer Richard Benton and head of marketing Olivia Vachon, who joined Eatphoria in the trading period.
Shaikh said: “As we look to this year, our highly skilled team, which has decades of industry experience, will help us drive progress across all key functions. This will include the continued development of our brands and product offerings, building on our existing portfolio of diversified brands with unique halal nominated and certified products.”
He added that over the coming 12 months, the group saw a “significant opportunity to scale” through its corporate store openings, brand licensing to contract caterers, universities, hospitality and stadium operators, and through franchising.
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