Thatchers leapfrogs Strongbow to become UK’s top cider brand

Thatchers Aardman advert showing Martin Thatcher, Eleanor Thatcher, Richard Johnson and Myrtle the dog as model puppets

Thatchers said product innovation had been key to its success in recent years

Thatchers has leapfrogged Strongbow to become the biggest cider brand in the UK off-trade, according to new data.

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